Premier Li Keqiang urged the western region to absorb labor-intensive and environmentally friendly industries transferring there from eastern areas in a major attempt to boost its development.
The western region should "combine its advantages in labor costs with inbound capital and technologies to make transferred industries take root", he said.
The premier made the comments while visiting Chongqing Zhengtong Communications Co, a call center providing travel and information services in Wanzhou district, during a three-day visit to Chongqing, which ended on Tuesday.
Development of the western region relies on industrial restructuring, as where there is an industry there is a job, Li added.
China's eastern and coastal areas are more developed than the western region. Since the "go-west" initiative was introduced in 1998, economic development has been encouraged in western areas.
The policy is aimed at eliminating the economic gap between eastern and western China. It covers the six provinces of Gansu, Guizhou, Qinghai, Shaanxi, Sichuan and Yunnan; the five autonomous regions of Guangxi, Inner Mongolia, Ningxia, Tibet and Xinjiang; and the municipality of Chongqing.
Chongqing Zhengtong Communications Co, founded in April 2013, hired 1,500 local vocational school graduates last year, aiming to create 3,000 jobs in 2014. It plans to employ 7,500 staff members when the project is fully operational.
The company had an annual turnover of 500 million yuan ($81 million) in 2013 and is aiming to increase this to 1.2 billion yuan this year.
The call center moved from Beijing in April 2013.
Luo Shijun, deputy general manager of the company's business process outsourcing department, explained the reason for the call center moving to Wanzhou.
"On the one hand, the relocation reduces cost," Luo said, adding that the cost for human resources, management and operations has been reduced by about 30 percent. "On the other hand, Wanzhou is a resource for human capital, with the area having many vocational school graduates," Luo added.
The average labor cost in Wanzhou is about 3,000 yuan a month, 5,000 yuan less than in Beijing. Rental fees are about one fifth the rates in Beijing.
Li said the company's success is a telling example of transferring a modern service industry to the western region to generate more jobs and raise local incomes.
Che Wenhui, associate professor at the Chinese Academy of Governance, said that industrial restructuring is the basic path to take during the opening-up of the western region.
"The top priority is to transfer labor-intensive industries to the western region, which ideally will create jobs and increase the local employment rate," Che said.
Chen Xingdong, chief China economist in the Beijing office at BNP Paribas Equities (Asia), said the government would use "visible hands" to encourage regional development, but "invisible hands" from the market were the key.
