Beijing Direct Link Golf & Sports Development Co.

I. About

Beijing Direct Link Golf & Sports Development Co. (DirectLink Golf) is a leading dealer of top golf product brands with a registered capital of US$9.33 million and nearly 300 employees. Headquartered in Beijing, the company has become a direct link between elites and top golf brands since its founding in 2008. DirectLink Golf features sales of international top golf brands, an exclusive five-star club-style driving range and a golf academy with an extraordinary teaching staff.

As one of the fastest-growing companies in the field, DirectLink Golf has now launched offices across China and a branch office in Japan. It has quickly become one of the leaders in China's golf industry.

 

II. Timeline

May 2008: DirectLink Golf was founded; attended a golf expo

July: DirectLink Golf opened a direct retail outlet in Beijing and a subsidiary office in Shanghai.

August: DirectLink Golf launched its official website and opened a subsidiary office in Shenzhen, Guangdong Province.

October: DirectLink Golf launched its online shop.

January 2009: DirectLink Golf became the exclusive operator of MARUMAN in greater China.

April: DirectLink Golf launched M-HONMA's official website, and opened a driving range in Beijing, a flagship golf store and its second Beijing direct retail outlet.

June: DirectLink Golf opened a branch office in Beijing.

September: DirectLink Golf opened a subsidiary office in Hong Kong.

December: DirectLink Golf became an operator of M.HONMA in greater China and opened a subsidiary office in Beijing.

July 2010: DirectLink Golf opened a subsidiary office in Kunshan, Jiangsu Province.

October: DirectLink Golf opened subsidiary offices in Guangzhou, Guangdong Province, and Kunming, Yunnan Province, and became the general agent of About Golf simulators in greater China.

November: DirectLink Golf opened a subsidiary office in Harbin, Heilongjiang Province.

January 2011: DirectLink Golf became the general agent of AKIRA.

May: DirectLink Golf launched AKITA's Chinese official website.

June: DirectLink Golf purchased S-YARD and opened S-YARD Company in Japan.

November: DirectLink Golf became an operator of S-YARD in greater China

 

III. Company Culture

Enterprise Spirit

Hard-working passion! Cooperative team!

Active thinking! Sincere attitude!

Pioneering spirit! Efficient skill!

Enterprise Vision

We know: the way to improve enterprising morale and productivity is to provide opportunities for staff to grow and succeed.

We think: one person's intelligence and power is limited, but if he cooperates with a group of like-minded people, the strength of each person can be enlarged.

We remember: as one of the most influential brands in China's golf industry, we will apply ourselves to promote the development of the whole industry and do our best to cultivate more golf elites for the country.

Enterprise Concept

Dedicate to every brand

Treat sincerely every client

Care for every employee

Strive to succeed

 

Ⅳ. Business Scope

DirectLink Golf is committed to building a high-end golf brand of its own in China, with deals with other top golf brands, a golf academy with world top instructors and a five-star club-style driving range.

(1) DirectLink Golf owns the following golf brands:

1. S-YARD

2. MUTSUMI HONMA

3. LEGEND BLOOM

(2) DirectLink Golf is a service agent for the following golf brands:

1. AKIRA

2. Maruman

3. aboutGOLF

4. Super Stroke

(3) Anselmo Golf Academy

Anselmo Golf Academy was established in the late 1940s by John Anselmo in the United States. After 60 years, the academy is now world famous and plays important role in the formation of the Champions Tour and cultivation of golf elites. Now, the academy is also opening new training facilities in China and South Korea.

Many Anselmo students are excellent golf players, national or world champions, such as Tiger Woods, Kim Saiki and Kim Liu, the youngest winner of the U.S. Junior Amateur Golf Championship. Many famous career coaches have also learned from Anselmo.

DirectLink Golf-Anselmo Golf Academy is a training institution established by DirectLink Golf and Anselmo Golf Academy. It is prepared by Anselmo and executed by Dan Anselmo, his son. At present, there are two teachers: Dan Anselmo, the director, and head coach Ralph Howe.

The academy adopts advanced teaching analysis software and equipments and combines theory study with daily practice. With years of teaching experience, innovative teaching ideas, rigorous teaching styles and distinctive teaching methods, the academy has attracted lots of golf fans and amateurs to receive training and learn from top-level golf masters.

(4) Driving Range

Beijing DirectLink Golf Club, located just 50 meters off the Beijing Airport Expressway, is DirectLink Golf's first five-star luxurious club-style driving range in the Chinese mainland. It features a 270-yard practice area with 44 spotlights, four VIP private rooms and a putting green.

The exclusive property brings together luxurious practice facilities, VIP rooms, natural hitting bays, green theme restaurants, branded golf product flagship stores, a golf club workshop, a golf academy and a golf simulator experience area under one roof.

The DirectLink Golf Club has been built into a five-star facility with an emphasis on design. Chinese and Western design styles are integrated smoothly with modern fashion and classic taste to create a relaxing, comfortable and enjoyable environment.

With first-class equipment, an extraordinary teaching staff and world-class club facilities, DirectLink Club allows you to immerse yourself in the ultimate golf experience. With its customer-first principle, DirectLink Golf provides the highest quality service for each guest.

 

V. Organization Chart

 

VI. Sales Performance and Distribution Network

DirectLink Golf is the first Chinese golf company to invest in foreign golf product brands, with most top brands under its agency and most chain stores in China. Customs figures show that DirectLink Golf topped its Chinese counterparts by taking 25 percent of the total golf products imported in 2010 and was listed among the top 10 companies with biggest import volumes of golf balls.

Beijing Direct Link Golf & Sports Development Co., Ltd.

Address: 89 Capital Airport Highway, Shunyi District, Beijing 101312

Tel: 010-82388688

Fax: 010-82387718

Website: http://www.golfdl.com

 

VII. After-Sales Service

With its customer-first principle, the company is dedicated to provide accurate consultation, comfortable environment, professional training, advanced equipment and high-quality services for each customer.