Dunhuang Fairy Mo Jiayao

Mo Jiayao, a Dunhuang fairy, was the first virtual spokesperson officially launched by the Dunhuang Academy. Her character is inspired by the melodious "kalavinka", a songbird depicted in the murals of the Mogao Caves. Represented as a youthful figure, Mo Jiayao's clothing and accessories incorporate numerous classic mural elements and donor attire from the Mogao Caves to highlight the beauty of Dunhuang art. The design emphasizes a blend of classical elegance and the lively spirit of a charming young girl.

As the "image ambassador" of the Dunhuang Academy, Mo Jiayao has participated in various creative communication projects. In the future, she will serve as the first digital ambassador for Dunhuang culture and the inaugural digital guide for the "Cloud Tour Dunhuang" mini-program. She will continue to engage with the public through virtual live exhibitions, Silk Road cultural outreach, and innovative cross-border IP collaborations and endeavor to enrich cultural content interactions and guide more people to appreciate the charm of Dunhuang culture.

敦煌仙子莫伽瑤

敦煌仙子莫伽瑤，是敦煌研究院官方推出的首位虛擬代言人，其原型出自敦煌莫高窟壁畫中聲音婉轉(zhuǎn)如歌的妙音鳥“迦陵頻伽”。以青少年形象出現(xiàn)的莫伽瑤，在服裝配飾上，為凸顯敦煌藝術(shù)的美感，加入了大量莫高窟經(jīng)典壁畫元素及供養(yǎng)人服飾造型；在形象設(shè)計上，著重體現(xiàn)古典氣韻與嬌俏少女的靈動感。

莫伽瑤作為敦煌研究院的“形象代言人”，已參加過內(nèi)容豐富的各類創(chuàng)意傳播項目。未來，莫伽瑤將作為首位數(shù)字敦煌文化大使和“云游敦煌”小程序首位數(shù)字講解員，繼續(xù)以展覽虛擬直播、絲路文化科普、IP創(chuàng)新跨界合作等方式與大眾見面，帶來更豐富的文化內(nèi)容互動，帶領(lǐng)更多人領(lǐng)略敦煌文化的魅力。