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Lenovo made its high-key debut in India yesterday by announcing that it is considering bringing new brand under Lenovo to India while strengthening "Think" originally held by IBM.
The world's third largest PC producer, just founded on May 1, will not only keep improving products and service of Think products but also introducing Lenovo into India, Deepak Advani, senior vice president and chief marketing officer of Lenovo, told a press conference here.
"We are thinking of introducing another brand under Lenovo," he said. "Lenovo has developed some good products in China which might meet the need of Indian market. For example, it has worked out products for those not very skilled in computer or for schools where many students have to share one computer."
The company is studying the market to make sure where the opportunities are, he added.
India PC market grew by 34.4 percent last year and is expected to rise by 29.3 percent this year.
Lenovo will give significant focus on India, one of the world's fast-growing PC markets, said Ravi Marwaha, senior vice president of Lenovo in charge of worldwide sales. "We hope the sale will grow faster than the industry here."
The company will focus more on growth markets like Asia, East Europe and South America while dabbling more in products for small business and consumers market which IBM PC division paid less attention, he added.
China-based Lenovo acquired IBM's PC division late last year and the new company, headquartered in New York, has 19,000 employees worldwide with a total revenue of 13 billion US dollars.
The transition to Lenovo was very smooth in India, which did not stop the business, said Neeraj Sharma, managing director of Lenovo South Asia.
(Xinhua News Agency June 14, 2005)
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