As the annual sessions of China's top legislative and political advisory bodies are drawing to a close, overseas experts and scholars continued to show strong interests in the important gathering.

The third session of the 12th National Committee of the Chinese People's Political Consultative Conference (CPPCC), the country's top political advisory body, concludes Friday in Beijing, while the third session of the 12th National People's Congress (NPC), the national legislature, will end on Sunday.

Among different items on the agenda of the two sessions, the economic model of "new normal", along with deeper reforms in various sectors, has become a focus of world attention.

New model of slower but higher-quality growth

Hans Hendrischke, an economics professor at University of Sydney, said the "new normal", a phrase to describe China's current economic situation, "includes the successful rebalancing of the Chinese economy toward a consumer and service economy."

He added that the "new normal", characterized by slower but higher-quality growth, also includes an acute sense of the risks of the middle income trap facing China's industrial structure.

"The new normal is a stronger service orientation and high-end manufacturing in areas where China will have to create its own markets by extending its domestic economies of scale, for example in infrastructure and transport, into global markets," Hendrischke said.

On the new growth theory, U.S. experts also agree it suggests that China is determined to pursue economic transition and make further progress on its reform agenda.

"China is in the middle of an extremely difficult, but necessary transition to a different growth model based on greater reliance for growth on domestic consumption, faster service sector development, and greater reliance on domestic innovation," said Pieter P. Bottelier, a senior adjunct professor of China studies at the School of Advanced International Studies of the Johns Hopkins University.

"That transition is currently in full swing and will probably take several years," he added.

Scott Kennedy, deputy director of the Freeman Chair in China Studies at the Center for Strategic and International Studies, shared similar views, saying the Chinese government is moving ahead on reforms in many areas, including state-owned enterprises, the fiscal system, interest rates and foreign economic relations.

"The different components fit well together, and the specific policies in each area are part of a larger whole. This indicates how serious the leadership is about economic reform," he said.

Stephen Perry, a seasoned British entrepreneur and China watcher, said the world's second largest economy has carried out a set of interlinked reforms to upgrade its economic model to the "new normal", which values sustainability and social justice.

"I think 'new normal' is a sound analysis of the move from low cost exports to a managed market economy with global dimensions," said Perry, chairman of the British 48 Group Club, an independent business network committed to promoting links between Britain and China.

"There is a big set of interlinked policy initiatives which have been implemented and are working to create the basis for a new China which values sustainability, reasonable growth, care of the environment and a reasonable shared living standard and welfare state to assure the vulnerable," he said.

"Hot spot?" for investment

In the view of Kamel Mellahi, a professor at Britain's Warwick Business School, China will remain a global economic powerhouse and hot destination for investors although the country was moving away from the miraculous double-digit growth of over three decades.

The changing process will have far-reaching implications throughout the world as the country is expected to focus on a balanced, high quality and sustainable economic growth in an orderly and well-thought-out manner, he said.

Mellahi, whose research mainly focuses on strategic management, said that although downward pressures on China's economic growth are a "near consensus", it is able to remain around 7 percent at least through 2015.

In regard to the "new normal" strategy, he said it makes perfect sense to him as the past double-digit economic growth is no longer attainable.

China's transition is going to be painful for other countries and multinationals that still depend on China's labor-intensive industries for their exports, he noted.

However, the professor stressed, the strong inflow of foreign direct investment earlier this year shows that China is still a hot spot for investors who are interested in the emerging market.

He voiced his belief that the Chinese government has enough policies and measures, including further cuts in interest rates, increase of government spending, and further monetary easing, to help banks make loans and stop the economy from decelerating significantly over the next year.

China should achieve a steady but still healthy level of economic growth that will "further entrench the current drive for the rule of law, deepen the reforms, and strengthen the structural foundations for a balanced and sustainable economic model," Mellahi said.

Echoing Mellahi's view, Lord Sassoon, chairman of China-Britain Business Council, said China's "new normal" can bring opportunities for British business.

He called on British companies to look beyond the slowdown of China's economic growth, saying China is undergoing a period of further transformation.

"Companies need to understand how demand patterns are changing and look at this vast continental market as a series of very different opportunities," he said.