Red Star News:

We note that the recent brand promotion conference of building "Grand Huangshan" as a world-class tourism destination for leisure, vacation, and wellness was held in Anhui. My questions are: how do you define Grand Huangshan, what is the difference between Grand Huangshan and Huangshan Mountain in the traditional sense, and what is the blueprint for Grand Huangshan? Thanks.

Wang Qingxian:

Mr. Sun will answer these questions. 

Sun Yong:

Over 400 years ago, China's great traveler Xu Xiake once praised Huangshan Mountain after two visits that it is unrivaled among all mountains and boasts the ultimate spectacle. Nowadays, Huangshan Mountain has not only gained nationwide fame, but also become internationally recognizable. It belongs to China and the world. 

We will leverage the global fame of Huangshan Mountain to build the Grand Huangshan region, coordinating 28 counties and districts of four cities, namely Huangshan, Chizhou, Anqing, and Xuancheng, as a world-class tourism destination for leisure, vacation, and wellness. 

As one of the most scenic and beautiful places, the Grand Huangshan region is home to 227 A-level tourist attractions and is recognized as one of eight national agglomeration areas of A-level tourist attractions. Huangshan Mountain, Jiuhua Mountain, Tianzhu Mountain, and Qiyun Mountain compete to show their scenic views. Mighty Yangtze River, Xin'an River, Qiupu River, and Qingyi River flow endlessly. Taiping Lake, Huating Lake, Shengjin Lake, and Pingtian Lake stretch vastly with clear, rippling water. 

The Grand Huangshan region is known for its profound cultural heritage. Different cultures, such as Huizhou culture, Tongcheng culture, ancient Wan culture, and revolutionary culture, are present in the area and blend. The region also features five national famous historical and cultural towns, namely Anqing, Shexian, Jixi, Yixian, and Tongcheng. They enhance each other's radiance. The "four treasures in the study" of Huizhou ink, She ink stones, Xuan paper, and Xuan writing brushes have become world-famous. The region is dotted with over 9,000 ancient dwellings and villages, including 445 traditional Chinese villages. Xixi'nan village, with a history of 1,200 years, is hailed as the real-life version of Land of Oz, seeing almost 150,000 visitors this past May Day holiday alone.

The Grand Huangshan region is blessed with unique ecological conditions. Its average annual temperature is 16 degrees Celsius. Its air quality is good or excellent on more than 90% of the days throughout the year. The air contains over 20,000 negative oxygen ions per cubic centimeter around Huangshan Mountain, Jiuhua Mountain, and Tianzhu Mountain, where travelers can take a deep breath, detoxify the body, and embrace the calm. 

In the Grand Huangshan region, one can appreciate the scenic views, experience different cultures, and fully relax the body and the mind. In short, it is a fairyland to refresh one's mind and spirit.

Decisions and arrangements made by the CPC Anhui Provincial Committee and provincial government to build the Grand Huangshan brand lie in the above-mentioned advantageous conditions, conform with the trends of tourism consumption upgrade, and focus on deepening supply-side structural reform. With the aim of aligning with international standards, we continue to improve the service quality, upgrading from traditional sightseeing tourism to modern tourism encompassing leisure, holiday-making and wellness, building a modern service industry cluster combining leisure tours, medical care and wellness, the creative economy, sporting events, the exhibition economy, and cultural services, and thus, forming a new pattern of integrated development of the primary, secondary, and tertiary industries.  

We call it Grand Huangshan for two reasons. First, there are huge opportunities lying in the integration of resources and elements across vast areas. Second, there is great potential for industrial expansion led and empowered by influential brands. 

We cordially invite friends from home and abroad to come to the Grand Huangshan region and experience the original version of misty Jiangnan (the scenic region south of the Yangtze River) described in the poetry of the Tang and Song dynasties. We also welcome investors to invest and do business in the region. All will have a wonderful life here, and let's celebrate success together. Thanks.