China's jewelry industry showcases its sparkle at Beijing fair

By Liu Sitong: 0 Comment(s)Print E-mail China.org.cn, March 23, 2025

The Beijing International Jewellery Fair is underway at the China National Convention Center (CNCC) in Beijing, March 19-23, 2025, hosted by the Gems & Jewelry Trade Association of China (GAC) and the National Gems & Jewelry Testing Group.

With more than 1,000 booths spread across 22,000 square meters on the first floor of the convention center, the fair highlights the entire jewelry supply chain, cutting-edge technology, innovative designs and intricate craftsmanship.

Exhibits range from diamonds and colored gems to jade, ready-made items and high-end custom creations. Organizers aim to encourage business and networking opportunities while meeting growing consumer demand through creative crossovers.

The exhibition space features several themed sections.

The colored gem area is a highlight this year, with international jewelers displaying collections including Myanmarese pigeon blood ruby, sapphire, Colombian Muzo emerald and others. High-saturation Paraiba tourmaline and spinel provide unique options for collectors.

The Beijing International Jewellery Fair is underway at the China National Convention Center in Beijing, March 19-23, 2025. The event is hosted by the Gems & Jewelry Trade Association of China and the National Gems & Jewelry Testing Group. [Photo courtesy of the Gems & Jewelry Trade Association of China]

The crystal section features exhibitors from key markets in Donghai county, Jiangsu province, and Ketang town, Guangdong province. They are displaying a range of products, including natural crystal bead bracelets, rough crystal, rare mineral specimens and artworks blending traditional carving techniques with modern designs.

Traders from Guangdong, Henan, and Yunnan provinces are on hand for those interested in jade. Notable jewelers from prominent jade-trading areas such as Pingzhou, Jieyang and Sihui in Guangdong, Nanyang in Henan, and Ruili and Tengchong in Yunnan are featured. The exhibits include glamorous collectibles, masterpieces by renowned artists, and understated pieces suitable for everyday wear, catering to diverse jewelry preferences.

The pearl section features strong representation from industry associations in Zhejiang province and Shenzhen, the pearl trading center in Beihai city, Guangxi Zhuang autonomous region, and the Hongqiao Pearl Market in Beijing. Nearly 100 pearl businesses are showcasing seawater pearls, including golden South Sea, white Australian South Sea and Tahitian black pearls, as well as freshwater varieties. Trendy accessories and new designs are also on display.

The GAC independent jewelry designers' collective exhibition has also returned, adding to the fair's artistic atmosphere with original designs that blend art and commerce. Visitors can find fine jewelry, luxury items and handmade products. Many designers draw from traditional Chinese culture to create unique pieces that offer a fresh perspective.

The fair serves as an important platform for international exchange, showcasing not only renowned Chinese brands but also the latest advancements from other countries. The expanded international section has drawn jewelers from Sri Lanka, South Korea, Thailand and Italy, presenting unique offerings such as rare colored gems, innovative designs, exquisite craftsmanship and luxurious materials.

African jade, a quartz-quality jade that has gained popularity in recent years, is also on display. This variety, known for its vibrant colors and smooth texture, has drawn attention this year at its own exhibition area.

The National Gems & Jewelry Testing Group, China's top testing authority, provides free on-site authentication services to reassure buyers. Visitors can have their jewelry tested before purchasing.

Visitors also have the opportunity to participate in lottery draws for prizes by making purchases or sharing fair-related content on social media platforms.