The 2025 Weibo Bigeye Music Festival drew tens of thousands of young Chinese fans to Nanjing, Jiangsu province, on Nov. 8-9, breaking local attendance records as organizers pushed to create China's most youth-centric music carnival.

Fireworks light up the night sky during the finale of the 2025 Weibo Bigeye Music Festival in Nanjing, Jiangsu province, Nov. 8, 2025. [Photo/China.org.cn]

The lineup featured 20 acts, including Jackson Wang, Hua Chenyu, Zi Yu, Liu Yuxin and Lars Huang, who performed over 60 songs in total for fans across custom-designed stages. Many artists debuted new tracks throughout the event.

The highlight of the festival came as Jackson Wang took the stage to perform several hits, driving fans wild. The artist had just returned from Japan after concluding the Asian leg of his "Magic Man 2" world tour. The festival marked his first performance on the Chinese mainland in four years.

Backed by top-tier production, explosive stage performances and diverse musical styles, the event delivered a continuous stream of surprises and standout moments.

Pop stars perform on stage at the 2025 Weibo Bigeye Music Festival, in Nanjing, Jiangsu province, Nov. 8-9, 2025. [Photo courtesy of Weibo]

Leveraging Weibo's social media DNA, the festival also introduced interactive experiences aimed at breaking down the barrier between performers and the audience. This allowed music fans to both enjoy the shows and fully engage in immersive interactive activities.

Fans could vote for fun awards presented to artists and take part in on-site challenges and activities with their favorite acts. The venue also included themed booths organized by different fan communities, as well as exhibitions of fan art and small-scale markets.

Organizers stated the festival represented a new model combining "top-tier staging" with direct engagement between stars and fans, injecting new vitality into China's live music scene.

Fans visit fan club booths at the 2025 Weibo Bigeye Music Festival in Nanjing, Jiangsu province, Nov. 8, 2025. [Photo courtesy of Weibo]

They said Weibo would continue to prioritize star-fan co-creation, continuously optimize stage production and interactive features, and strengthen links between online engagement and in-person attendance — all aimed at raising the festival's profile and setting a new industry standard for Chinese music events.