10月11日，游客在敦煌書局選購文創產品。近年來，甘肅省敦煌市持續推進沉浸式文旅體驗項目建設，通過改造閑置建筑，以多種方式對敦煌文化遺產進行活化利用，打造了敦煌書局、敦煌印局、敦煌無界等一批以敦煌文化為主題，集文創消費、藝術展覽、互動體驗、社交休閑為一體的文化新地標，吸引了大批喜愛敦煌文化與藝術的游客前來打卡游覽。[新華社記者 范培珅 攝]

Tourists select cultural and creative products at the Dunhuang Book Center in Dunhuang, northwest China's Gansu Province, Oct. 11, 2025. In recent years, Dunhuang has advanced the development of immersive cultural and tourism experience projects. By renovating unused buildings, new cultural landmarks centered on Dunhuang culture have been created, including the Dunhuang Book Center, Dunhuang Press, and Dunhuang Unbounded art gallery. These cultural attractions combining cultural consumption, art exhibitions, interactive experiences, and social activities attract a large number of visitors. (Xinhua/Fan Peishen)